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Super Size Me: Would You Like Cardiac Arrest With That?

A film of epic proportions.

When I went to college I didn’t exercise and I had far too many meals at a local McDonald’s, eating what you’re supposed to eat when you go there (no salads). I gained weight. Everybody knows that those are the consequences. I wouldn’t dream of suing McDonald’s for what that food did to my body. Some people have gone to court though and that’s what inspired documentary filmmaker Morgan Spurlock to do a little experiment and turn it into his first feature film. It’s an interesting movie, but not without problems.

In 2003, when Mr. Spurlock did his experiment, McDonald’s was a much unhealthier place than it is today. There were very few options on their menu that were good for you. The point of Mr. Spurlock’s experiment was to show that if you only had food from the restaurant’s menu every breakfast, lunch and dinner for a month your body would suffer. The experiment was to take place within the context of worldwide (and particularly American) obesity as a major and very expensive health crisis. McDonald’s has a special place in this drama because of its crushingly prominent status among fast-food chains; that means they should take their corporate responsibility and that was the reason why Mickey D’s was singled out by Mr. Spurlock. But his experiment has its flaws. He decided not to exercise at all during his McMonth, he consistently ate the unhealthiest parts of the menu (preferring regular Cokes over Diet Cokes) and came up with a rule that said if he was offered to super-size his meal he had to say yes. Very few people are likely to take the same diet in real life. Still, Mr. Spurlock did prove how bad the food was; doctors and nutritionists who supervised the experiment were shocked at how fast his health declined and begged him to stop. He didn’t and it took him 14 months after those 30 days to regain the health he enjoyed prior to the experiment.

It is very engaging to follow Mr. Spurlock’s tribulations during his grease diet, but the truly weighty part of the film is the other material. The filmmaker decries the food chain’s habit of referring to their customers as “users”, which only serves to underline the fact that McDonald’s meals are carefully constructed to make people want to eat more than they need to; the more of all that sugar and fat you devour the more you’ll want, just like a drug addict. My college buddies and I did come back for more all the time… The world is saturated with fatty food and people keep getting hooked on it. The super-size option is the very symbol of how obscene some of our culinary traditions have become. The most upsetting part of the film is when Mr. Spurlock visits a school cafeteria and shows what kind of food the kids are getting – French fries, chocolate bars and Gatorade. That’s because it is cheaper to hire a company like Sodexo that pays lousy wages and spends very little money on quality.

The director works in the tradition of Michael Moore, making himself the star and driving home his point with a lot of humor. His ultimate reward? McDonald’s has become quite a different company since this film, now serving a variety of healthier meals. They say it’s not because of Mr. Spurlock. Right…

The YouTube clip shows the trailer.

Super Size Me 2004-U.S. 100 min. Color. Produced and directed by, featuring Morgan Spurlock.

Three stars

IMDb

Published 26 April 2008

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